Coaches and Managers are key to the establishment of ethics in football. Their concepts of ethics are their attitude directly affects the behaviour of players under their supervision. Coaches and Managers are, therefore, expected to pay particular care to the moral aspect of their conduct. Coaches and Managers have to be aware that almost all of their everyday decisions and choices of actions, as well as strategic targets, have ethical implications. It is natural that winning constitutes a basic concern for coaches and managers. This code is not intended to conflict with that. However, the code calls for coaches and managers to disassociate themselves from a “win-at-all-costs” attitude. Increased responsibility is requested from coaches and managers involved in coaching young people. The health, safety, welfare and moral education of young people are a first priority, before the achievement or the reputation of the club, school, coach or parent. Set out below is The F.A. Coaches Association Code of Conduct (which reflects the standards expressed by the National Coaching Foundation and the National Association of Sports Coaches) which forms the benchmark for all involved in coaching with Westwood Wanderers Football Club:

1. Coaches and managers must respect the rights, dignity and worth of each and every person and treat each equally within the context of the sport.

2. Coaches and managers must place the well-being and safety of each player above all other considerations, including the development of performance.

3. Coaches and managers must adhere to all guidelines laid down by governing bodies.

4. Coaches and managers must develop an appropriate working relationship with each player based on mutual trust and respect.

5. Coaches and managers must not exert undue influence to obtain personal benefit or reward.

6. Coaches and managers must encourage and guide players to accept responsibility for their own behaviour and performance.

7. Coaches and managers must ensure that the activities they direct or advocate are appropriate for the age, maturity, experience and ability of players.

8. Coaches and managers should, at the outset, clarify with the players (and, where appropriate, parent) exactly what is expected of them and also what they are entitled to expect from their coach.

9. Coaches and managers must co-operate fully with other specialists (e.g. other coaches, officials, sports scientists, doctors, physiotherapists) in the best interests of the player.

10. Coaches and managers must always promote the positive aspects of the sport (e.g. fair play) and never condone violations of the Laws of the Game, behaviour contrary to the spirit of the Laws of the Game or relevant rules and regulations or the use of prohibited substances or techniques.

11. Coaches and managers must consistently display high standards of behaviour and appearance.

12. Coaches and managers must not use or tolerate inappropriate language.